![]() But most coders are willing to do favors for others, if the product is cool enough. Our friend doesn’t hunt for random hackers he meets on Twitter anymore, so you’ll have to find someone else to copy this strategy. Now, we hunt new products ourselves, but in the early days his help and advice was incredibly valuable for our tiny company. We became friends with him and have stayed in touch even after he left Product Hunt in 2017. We would organize the launch info for him in a Google Drive folder (the title, the logo, the graphics) and ping him the folder link, then he would hunt the product with what we’d given him. At the time, the person was a stranger, but (luckily for us) agreed to hunt several products for us. ![]() My cofounder reached out to someone via Twitter DM in 2016 when he wanted to launch his first product. Look for people who work at PH, used to work at PH, or who have hunted top products. Have an influential maker hunt your product: You're much more likely to get featured if you have a influential hunter hunt your product. A longer article or blog post explaining what the product does and how and why you built it.Links to your company's social accounts.0-6 photos, GIFs, and/or videos that demonstrate the product's functionality and tell a story.Then, on the day before you want to launch, get all of your materials together for the Product Hunt profile: How to Postīefore you launch, spend some time reading and browsing top products to get ideas and a feel for the community's tone. Our best performing Product Hunt launch, Normal Software, is just a collection of of blog articles in a custom layout. If it's not, you might consider making unrelated landing pages or art projects that appeal to the Makerverse. If your products is related to software startups and design, PH is a great launch platform. Don't love: Products for a niche group that isn’t the startup community: enterprise products, deep tech, or consumer packaged goods, etc.Love: Cute webapps and resources for entrepreneurship junkies and designers.The Product Hunt audience is a picky and specific demographic. Having a Top Product of the Day is a difficult and rare accomplishment for an Indie Hacker, but Product Hunt is a great free way to drive traffic and PR to a brand new site regardless of how it performs. The featured products are ranked, mostly by upvotes but also by comments, engagement, etc. Over the course of the day when your product is “featured,” community members can upvote, comment, review, and read about your launch. Once it is added to the “featured” group, you'll only be able to access your launch from your URL it won't show up on the home page until midnight the next day. The Product Hunt moderators look at new product launches when they are hunted and decide if it should get featured the next day. Here’s a bit of what we’ve learned along the way. It’s an amazing way to find new users, discover useful resources, and distribute apps within the tech community. We love the Product Hunt community, both as techies and as small business owners. ![]() ![]() Some of our earliest fans like Krishna De found us on Product Hunt, giving us great feedback and advocacy in the early days. Although Product Hunt doesn’t contribute much website traffic compared to HackerNews or Quora (~.01% each), journalists and bloggers discover Kapwing when it does well on Product Hunt, attracting press coverage and consequently better Google Search rankings. In the last year, Product Hunt contributed ~.005% of traffic to Kapwing. Recently, we were both nominated for 2018 “Makers of the Year,” and one of our products - Cartoonify - was nominated for the “ Golden Kitty” award. Together, we’ve had a Top Product of the Day and two #2 products, and most of our features have done well. My co-founder, Eric Lu, and I launched 15 times on Product Hunt in 2018. Product Hunt has been an amazing launch platform for our startup, Kapwing. Posting - or "hunting" - new products is free, and many thousands of early adopters come to website every day to see what’s new and support makers. ![]() It’s a website where you can see trending launches of the day and, if you’re a maker, you can post your own products to get some exposure. Product Hunt is a community to discover new products, mostly apps and websites. This article is our subjective learnings, so please take it with a grain of salt and experiment with your own strategies. In this article, I’ll describe how Product Hunt (PH) works and share what strategies we’ve learned from fifteen PH launches in 2018.ĭisclaimer: This is absolutely not official advice (hence the title), and it's not representative of everyone's experience. We got to >300K monthly-active users last year with little marketing spend due partially to Product Hunt exposure. Product Hunt has been an amazing launch platform for our image and video editing startup, Kapwing. ![]()
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